149: How to create category defining SaaS companies feat. Rocketlane

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Av Audioboom and Matrix Partners India upptäckt av Player FM och Player FMs grupp - upphovsrättigheterna ägs av publiceraren, inte Player FM. Ljudet streamas direkt från deras servrar. Tryck på Prenumerera knappen för att hålla koll på uppdateringar i Player FM, eller klistra in flödets webbadress i andra podcast appar.
Hear from Srikrishnan of Rocketlane on his journey of creating the customer onboarding category, in conversation with Pranay from Matrix Partners India, learn about the importance of driving the narrative, tactical advice to build a thriving community of advocates, and how to measure your brand efforts. Tune in

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