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Authenticity in Brand Marketing
Manage episode 425559787 series 3554483
Innehåll tillhandahållet av Georgianna Moreland. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Georgianna Moreland eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Get ready to be amazed by the brilliance of a marketing genius!
Emma McIlroy, the founder of Wildfang, joins Monica and Sejal to share her incredible journey from Cambridge University to establishing Wildfang, a groundbreaking gender-fluid clothing brand. They discuss how her experiences at Nike and Barclays shaped her vision for Wildfang, a company dedicated to inclusivity and sustainability. They also highlight Wildfang’s impressive achievements, including raising over a million dollars for various charities and earning the climate-neutral certification.
In this episode, they delve into the intricacies of brand marketing and examine how brands can genuinely engage with the Queer community beyond one month a year.
The episode ends with an incredible story of joy: a story that earned Emma and everyone who answered her call a spot in the Guinness Book of World Records and raised over three hundred thousand dollars for the Trevor Project.
Georgianna Moreland - Executive Producer;
Matt Stoker & Georgianna Moreland - Editor
Kapitel
1. Authenticity in Brand Marketing (00:00:00)
2. Wildfang's Sustainable Business Practices (00:00:03)
3. Starting and Growing a Mission-Based Business (00:04:09)
4. Brands, Gender, and Guinness Record (00:09:35)
5. Navigating Brand Values and Authenticity (00:22:52)
22 episoder
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