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Get New Revenue from Old Customers with Email Marketing

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Innehåll tillhandahållet av Jobber. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jobber eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

[00:00] Introduction to the episode and guests

[01:48] The effectiveness of good email marketing

[03:27] Types of emails you should be sending to your customers

[07:02] Addressing common customer questions through email marketing

[08:17] Creating urgency and anticipation for your messaging that

[09:28] Using email to nurture trust and secure big service contracts

[12:08] Using Jobber to streamline marketing processes

[13:12] How to send the right emails to the right people with segmentation

[14:57] A simple framework for an email newsletter

[17:01] Using a content calendar to plan email topics

[18:29] Matching email format to your audience: templates vs. simple text emails

[20:26] Using GIFs and videos in emails

[21:32] Evaluating email marketing success and how use the data in your sales process

[25:27]: Best times to send emails for optimal engagement

[27:08] Dealing with negative reactions to your emails

[30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails

  continue reading

76 episoder

Artwork
iconDela
 
Manage episode 441538987 series 3527345
Innehåll tillhandahållet av Jobber. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jobber eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Leverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy.

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

[00:00] Introduction to the episode and guests

[01:48] The effectiveness of good email marketing

[03:27] Types of emails you should be sending to your customers

[07:02] Addressing common customer questions through email marketing

[08:17] Creating urgency and anticipation for your messaging that

[09:28] Using email to nurture trust and secure big service contracts

[12:08] Using Jobber to streamline marketing processes

[13:12] How to send the right emails to the right people with segmentation

[14:57] A simple framework for an email newsletter

[17:01] Using a content calendar to plan email topics

[18:29] Matching email format to your audience: templates vs. simple text emails

[20:26] Using GIFs and videos in emails

[21:32] Evaluating email marketing success and how use the data in your sales process

[25:27]: Best times to send emails for optimal engagement

[27:08] Dealing with negative reactions to your emails

[30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails

  continue reading

76 episoder

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