Polling response rates are dropping. AI chatbots could be the solution.

Marketplace All-in-One

In this tense election year, polling is top of mind. But collecting polling data has become harder. It often relies on people actually answering the phone and then speaking frankly to a pollster, both of which are becoming less common. The result has been data that is less predictive, and repeated misses in recent elections have made the public much more skeptical. Polling, it seems, needs an update for the digital age. Marketplace’s Meghan McCarty Carino spoke to Bruce Schneier, lecturer at the Harvard Kennedy School, who says AI can help.