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No One Wants to Buy Your Signature Program, but They DO want this - Ep 57
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In a world saturated with noise, it's imperative for your marketing to stand out if you want to grow your private practice. And I’ve been on some websites recently and folks are there selling their ‘signature programs’ but here’s the thing no one wants to buy a signature program!
Listen, I’m not trying to be mean here… but realistic. If you want to sell more of your Signature Program, then you need to make one huge change in your messaging.
Because people do want something from you, but it simply is not your bland, generic, signature program as so many practice and business owners keep calling it.
(And this lesson applies to you if you have a service/package or course you offer clients as well).
You can learn exactly what folks want and what you need to shift with your marketing and your messaging in order to have more people asking about and buying that signature program you have to offer them.
Check out this episode of the Marketing Your Private Practice with Kathy C, and you will discover some eye-opening strategies for marketing a signature program:
- Why you must avoid the words “Signature program” and other generic terms
- How lack of clarity in your messaging kills your marketing efforts and ROI.
- The #1 marketing tactic so that your programs and services appeal to more clients.
People don't want another generic program; they are seeking specific solutions to their problems, and this is what you need to offer them!
Listen in to learn how you can easily do this with your marketing!
The resources mentioned can be found on our shownotes page at - http://marketingyourprivatepractice.com/57
Book your free Marketing Review with Kathy at https://www.pepperitmarketing.com/review
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~ Thanks for Listening!
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