Clarify Your Marketing Message to Increase Sales: Review with Colleen Sloan Ep-98

Marketing your Private Practice with Kathy C

Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me.

Colleen has a business and podcast called Exam Room Nutrition where she offers resources that simplify nutrition for the busy medical professional, and with this, she also has a podcast. She was looking to attract more sponsors for her newsletter for her Exam Room Nutrition business.

She knew her message needed a bit of fine-tuning to resonate better with people and that’s why she booked the marketing review.

By listening in, you'll learn how to do the same for your business or practice with the key marketing advice I shared with her. We covered 3 main areas:

1. Refine and Clarify your Marketing Message
2. Craft a Compelling Story on your Website
3. Strategic Positioning of Website Content and CTAs

Whether your marketing messages have a goal of acquiring new sponsors or those messages are to gain clients… the underlying foundations are the same for each.

All your website visitors need to clearly ’get’ your message in order to take action on it.

Be sure to check out this episode and learn how to increase your own sales (aka new clients) by improving your messaging, and how you can get a free marketing review too.

All the details and how to connect with Collen Sloan are on our show notes page at - http://marketingyourprivatepractice.com/98

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