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Growth x Analytics, with Barbara Galiza
Manage episode 425351785 series 3265559
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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
116 episoder
Manage episode 425351785 series 3265559
Subscribe to Barbara's newsletter here
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
116 episoder
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