The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
MP3•Episod hem
Manage episode 417766071 series 3265559
Innehåll tillhandahållet av Alexander Sofronas. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Alexander Sofronas eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!
…
continue reading
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
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109 episoder
MP3•Episod hem
Manage episode 417766071 series 3265559
Innehåll tillhandahållet av Alexander Sofronas. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Alexander Sofronas eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!
…
continue reading
Follow Marketing x Analytics on social media!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
109 episoder
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