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The big marketing stories of 2024

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Manage episode 456351520 series 2079167
Innehåll tillhandahållet av Marketing Week. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing Week eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham. Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year. We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat. That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.
  continue reading

133 episoder

Artwork

The big marketing stories of 2024

Marketing Week

1,045 subscribers

published

iconDela
 
Manage episode 456351520 series 2079167
Innehåll tillhandahållet av Marketing Week. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Marketing Week eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
It's almost time to close the door on 2024, but not before listening to The Marketing Week Podcast's Christmas special and end of-year wrap-up. Hosts deputy managing editor Charlotte Rogers, managing editor Lucy Tesseras and senior reporter Molly Innes are joined by our very own editor-in-chief Russell Parsons and senior reporter Niamh Carroll to dissect the year that was. We kick things off with the podcast's inaugural marketing quiz, from Starbucks and Nike to Moo Deng and Wham. Marketing Week columnists Helen Edwards and Grace Kite, along with Marketing Week Future Marketing Leader Lucky Saint's Emily Laws and marketer of the year, PwC's global CMO Antonia Wade, join to reveal their marketing moments of the year. We also look back on the big stories of 2024, from a good year for consistency and AI to a bad one for transparent pricing. Plus, which campaigns resonated - from Irn Bru's Euros effort to Charli XCX's Brat. That's all from The Marketing Week Podcast until the new year. We look forward to seeing you again in January.
  continue reading

133 episoder

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