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Greatest Hits - The Intersection of Design and Marketing: Mauro Porcini, SVP and Chief Design Officer at PepsiCo

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Manage episode 441905651 series 2078540
Innehåll tillhandahållet av Al Mannarino. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Al Mannarino eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!


If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

284 episoder

Artwork
iconDela
 
Manage episode 441905651 series 2078540
Innehåll tillhandahållet av Al Mannarino. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Al Mannarino eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Mauro Porcini, SVP and Chief Design Officer at PepsiCo, to discuss the vital role of design in corporate innovation. Mauro shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance of collaboration across disciplines. He also discusses his experience redesigning the Pepsi brand and the transformative potential of AI in enhancing design. Tune in for a captivating conversation that explores how design thinking can drive success in large organizations!


If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!


SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.


Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy.


That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities.


Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

284 episoder

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