Beyond The Field: Insights Into NFL's Marketing Vision With Tim Ellis Marketing Vanguard podcast

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Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis

9M ago 32:06

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In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change.

During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.

They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

285 episoder

#Marketing #Business #MBA #Al Mannarino

Artwork

Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis

Marketing Vanguard

64 subscribers

published 9M ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Al Mannarino. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Al Mannarino eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change.

During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.

They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement.

Hosted on Acast. See acast.com/privacy for more information.

… continue reading

285 episoder

#Marketing #Business #MBA #Al Mannarino

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