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Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
Manage episode 346127171 series 2361217
What are the most important metrics to measure for e-commerce brands?
In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.
Topics we discuss:
- Most important metrics to measure
- Why CLV matters
- Differences between industries and how this impacts analytics
- Attribution for e-commerce and how to measure this (both on- and offline)
LinkedIn Brian: https://www.linkedin.com/in/brianeberman/
Website Zeenk: https://zeenk.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 episoder
Manage episode 346127171 series 2361217
What are the most important metrics to measure for e-commerce brands?
In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.
Topics we discuss:
- Most important metrics to measure
- Why CLV matters
- Differences between industries and how this impacts analytics
- Attribution for e-commerce and how to measure this (both on- and offline)
LinkedIn Brian: https://www.linkedin.com/in/brianeberman/
Website Zeenk: https://zeenk.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
110 episoder
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