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Brian Childs' Customer Education Maturity Model
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Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062
[00:00:00] The Importance of Customer Education
[00:07:37] Proving ROI for Customer Training Initiatives
[00:13:51] The Importance of Training Programs and Brand Positioning
[00:22:19] Using Training as a Sales Qualification Tool
[00:26:01] Patterns in Sales Training Program Challenges
[00:30:15] The intersections between customer education and data silos
[00:36:03] Top Tips for Creating a World-Class Training Program
[00:39:20] Career Power-Ups and Creating a Star Map of an Organization
[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes
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