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Grab Attention, Grab Clients: How Lumpy Mail Can Transform Your Lead Generation
Manage episode 440526218 series 3551442
Innehåll tillhandahållet av Nick Poninski. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Nick Poninski eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode you'll...
- Discover how personalised, creative packages can grab the attention of high-value clients and open doors to new business.
- Learn the do's and don'ts of using lumpy mail in your lead generation strategy— so you avoid common pitfalls that waste time and money.
- Get step-by-step advice on crafting memorable packages that speak directly to your prospect’s interests and needs.
- Find out why timing, personalisation, and follow-up are critical to the success of a lumpy mail campaign.
- Hear real-world examples of how lumpy mail can turn cold leads into sales conversations, setting your consultancy apart from the competition.
- And much much more!
Timestamps:
Introduction (00:00 - 01:20)
- What is Lumpy Mail? (00:18)
- Benefits of Lumpy Mail (00:40)
Advantages of Lumpy Mail (04:03 - 09:33)
- Grabs attention (04:20)
- Creates a memorable experience (05:27)
- Adds a personal touch (06:44)
- Natural conversation starter (08:31)
Disadvantages of Lumpy Mail (09:33 - 14:40)
- Expensive (09:53)
- Requires proper targeting (11:04)
- Can come across as gimmicky (11:55)
- Not very scalable (13:01)
- No guaranteed response (13:55)
Before You Embark on a Lumpy Mail Campaign (14:43 - 17:41)
- Follow up is crucial (14:53)
- Timing (15:23)
- Expect mixed responses (16:23)
How to Use Lumpy Mail (17:47 - 23:38)
- Do your research (18:03)
- Choose the right item (18:45)
- Personalization is key (19:53)
- Plan your follow-up (20:47)
Outro (23:38 - 26:05)
- Key takeaways (24:41)
- Call to action (24:59)
- Closing remarks (25:29)
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