What if you don't have main character syndrome?

Marketing Espresso

It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it...
So what if you don't want to be the main character?
Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting about the pressures often felt by business owners, especially introverts, to be the face of their brand.
So lets talk successful brands that thrive without their founders being the main character, debunking the myth that a personal brand is always necessary.
The episode highlights different strategies for building a sustainable and viable business without relying heavily on social media or personal influence.

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This podcast has been produced and edited by Snappystreet Creative