#87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart

Marketing Bound: For New B2B Marketers

After this episode, you will have the tools you need to create content and repurpose it.

I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces.

We discuss tips on how to manage content creation and she reveals 3 unique ways to grow your podcast. A lot of value in this episode on content creation.

You don’t want to miss any of it.

RESOURCES:

Laura's Instagram: https://www.instagram.com/laurastewartto/

Podcast Distributor That I Use: https://www.captivate.fm/

Transcription service I use: https://www.descript.com/

GUEST BIO:

Her path to success was anything but typical. After completing a 4-year undergraduate degree in Nutrition, Laura was confident that she no longer wanted a career in the health industry. Working in Concierge Services to make ends meet, Laura then went back to school in order to obtain her Retail Buying Certificate; from there she worked as an Assistant Buyer for Canada’s top luxury department stores, Holt Renfrew and The Hudson’s Bay.

At 26 years old and still unfulfilled, Laura decided to take a job as a Special Needs Caregiver during the day and would obtain her Master of Business Administration from the world-renowned Schulich School of Business in the evenings.

With a desire to pave her own future, Laura simultaneously attained her real estate licence and by the age of 30 was finally starting her career in sales. Not wanting to waste any more time, Laura joined one of Toronto’s top teams, The Real Estate Centre so that she could learn from the best in the business. Always putting her hand up for opportunities and willing to work for free, Laura propelled herself from real estate agent to the Director of Sales and Marketing for the now #1 Team in all of Canada for Royal LePage.

Leveraging all of her prior experience and education, Laura has facilitated in the rebranding of the team to REC Canada, systematized their sales process, launched one of Canada’s Top Business Podcasts (The Jas Takhar Podcast), all the while aiding in the sale of over $280M of Real Estate.

Wanting to empower others to follow their dreams and never settle, Laura has documented her experience in her Blog, titled Laura’s Playlist. Her true hope is to encourage woman to find fulfillment and happiness by owning their decisions and the trajectory of their. It’s time to “Woman Up”.

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