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B2B Marketing & Traditional Businesses
Manage episode 435039181 series 3235066
Innehåll tillhandahållet av Jeremy Orritt. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Jeremy Orritt eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following:
- What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies?
- Social media might not be considered a strong channel for traditional B2B do you agree or disagree?
- If you could only use one marketing channel to promote your products or services, what would it be and why?
- How important is data in refining targeting and engagement strategies and how might that have changed?
- Event marketing has been a major channel for traditional B2B businesses, what changes have you seen in the last few years.
If you want to reach out to Cara do connect on LinkedIn:
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