Artwork

Innehåll tillhandahållet av Outgrow. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Outgrow eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

EPISODE 212- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand

31:07
 
Dela
 

Manage episode 435504499 series 3232865
Innehåll tillhandahållet av Outgrow. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Outgrow eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.

On The Menu:

1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.

2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.

3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.

4. Navigating the complexities of scaling hardware and software products efficiently.

5. Building a community through clear brand values and product excellence, especially in rebuilding trust.

6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

455 episoder

Artwork
iconDela
 
Manage episode 435504499 series 3232865
Innehåll tillhandahållet av Outgrow. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Outgrow eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.

On The Menu:

1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.

2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.

3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.

4. Navigating the complexities of scaling hardware and software products efficiently.

5. Building a community through clear brand values and product excellence, especially in rebuilding trust.

6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.

Click here for a free trial: https://bit.ly/495qC9U

Follow us on social media to hear from us more -

Facebook- https://bit.ly/3ZYLiew

Instagram- https://bit.ly/3Usdrtf

Linkedin- https://bit.ly/43pdmdU

Twitter- https://bit.ly/43qPvKX

Pinterest- https://bit.ly/3KOOa9u

Happy creating!

#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

  continue reading

455 episoder

Tous les épisodes

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide