EPISODE 200- Metrics on the Move: BlaBlaCar's Co-founder Frédéric Mazzella on How to Measure Success

Marketer of the Month

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Frédéric Mazzella, founder of BlablaCar, is also co-founder of Captain Cause, which allows companies to finance environmental and/or social associative projects. He is a regular speaker at leading international conferences and in the media, where he comments on the fast-changing mobility landscape, entrepreneurship, global marketplaces, and building trust in online communities.

On The Menu:

1. Minimal adaptation is needed due to the universal nature of car ownership and mobile networks.

2. Necessity to decarbonize transport to address climate change and ensure future mobility.

3. Use diverse KPIs based on campaign goals, targets, and communication methods.

4. Ensure your product will make the world better to sustain motivation through challenges.

5. Focus on efficiency and automation to handle repetitive tasks, staying creative and adaptive.

6. Stay frugal and efficient, symbolized by the ability to live simply while building the company.

7. Building a robust trust network was essential for user confidence in carpooling with strangers.

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