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The Psychology of Anticipation and Its Role in Marketing with Brenna McGowan
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Today we’re talking about one of the most powerful, yet underutilized, marketing tactics out there: anticipation marketing.
When it's done right, you can pique your audience's interest and bring them along on a journey that gets them so invested that when it’s time to announce your new service or product, you don't have to sell to them because they're already bought in.
In this episode, Brenna McGowan reveals how anticipation marketing can revolutionize your launch and connect you with your audience like never before.
If you're ready to stop making mistakes and create a marketing campaign as memorable as The Blair With Project, this episode is for you!
Topics covered:
- Find out Brenna's full framework for anticipation marketing.
- Learn the psychological advantages of anticipation marketing.
- Discover the biggest mistakes in anticipation marketing and how to avoid those missteps.
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