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S02 Episode 7: How personalization in marketing cuts through the noise
Manage episode 362146648 series 2749905
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This is the seventh episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
A noisy market often includes a few key components: mass messaging, a lack of relevance, aggressive tactics and too many options. Using personalization in marketing, the act of creating tailored marketing content catered to the needs and wants of an audience, may be one answer to connecting with consumers in a crowded marketplace.
AnnMarie Wills is the co-founder and CEO of Leverage Lab, a first-party data consulting firm. With more than 20 years of experience, AnnMarie has worked with forward-thinking businesses around the globe that believe in the power of first-party data to create deeper relationships and new revenue opportunities with every connection.
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