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S02 Episode 5: Using consumer psychology to cut through the noise w/ Dr. Matt Johnson
Manage episode 347246941 series 2749905
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This is the fifth episode and mid-season finale of Market with me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
When we decided to create the second season of Market With Me Quikly, we knew that doing so would mean unpacking a new set of concerns facing today’s marketers. Throughout the season, we’ve discussed the market and inflation, narcissistic consumers, the consumer psychology of conversions and the key to satisfied consumers. In this episode, we’ll talk about how marketers can cut through the noise using consumer psychology.
Dr. Matt Johnson, Professor of Consumer Psychology and Marketing at Hult International Business School and author of “Branding that Means Business”, sat down with us to discuss how consumer psychology lends itself to the world of branding. Johnson took us through the fundamentals of human nature and how brands can position themselves for the future.
Johnson is a writer, neuroscientist and speaker specializing in the intersection of psychology and marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing and consumer decision-making.
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