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Ep. 7 - Consumer neuroscience during the coronavirus w/ Matt Johnson
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This is the seventh episode of Market with Me Quikly -- a podcast to inform, educate and assist B2c marketers in doing their jobs just a little bit better. If you’ve listened to previous episodes — you know that we’ve been talking all things marketing in the age of coronavirus — with a heavy focus on consumer psychology. While this is important for marketers to understand, there is something even deeper that’s going on in a consumer's brain. And that’s neuroscience.
We wanted to learn more about some key elements of consumer neuroscience to unpack even further how consumers are responding to a global pandemic. So we called Matt Johnson. He's a researcher, writer, and speaker — working at the intersections of neuroscience, technology, and business. He received his Ph.D. in Cognitive Psychology from Princeton University, where his dissertation focused on the neuroscience of language and communication. His research focus is now on applying this perspective to better understanding consumer experience and decision making. He is the founder of the consumer behavior blog PopNeuro, and the author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains
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