How to mega dive, with professor Cyril Bouquet

ManagementCast by IMD

In his first appearance on ManagementCast, IMD Professor Cyril Bouquet described his mega dive approach; and the reasons why this is one the best ways to open up an inter-departmental collaboration within large organizations.

But what do businesses actually need to launch a "mega dive" themselves?

Bouquet says that "there are a few key factors that need to be in place," but advises that "the first one is the commitment of the top management team". Without executive buy-in, the process won't work. With it, he says, ownership and belief in the system will follow.

Cyril Bouquet is a Professor of Strategy and Innovation at IMD. An award-winning researcher and teacher, he supports organizations on significant transition journeys as they seek to create change and deliver progress for society.

Most recently, he has deployed his mega dive method in his work with 700 top executives at the shipping firm Maersk, helping the company to adapt quickly to changing environments and shifting customer demands.

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Guest: Professor Cyril Bouquet
Host: JohnJo Devlin
Produced by: JohnJo Devlin
Editing: Max Bower