Simplify the Way You View Marketing in Manufacturing

Making Utah

Manufacturers are notorious for having one-man marketing teams. It's simply the industry standard. Why? For some, it's the fact that manufacturing is difficult to explain and simplify. Often, manufacturers are uncomfortable with the risk of not seeing a return in marketing spend. And generally, it's hard for those who don't understand marketing to see how great marketing systems will work together over time to achieve business goals.
Because there are so many reasons manufacturers are timid marketers, we asked Ryan Chai, owner of Evok Media, to tell us why he believes marketing is a struggle in the industry and why it shouldn't be. Ryan worked in manufacturing for many years before starting his own manufacturing focused marketing agency that puts great video content into companies' hands.
Here's what we cover in the conversation:
📌The foundation of marketing isn't complicated—we're all human. This applies regardless of selling B2B and B2C. The trick is understanding the nuances between the two.
📌If a strong marketing strategy isn't supporting your marketing activities, marketing will not perform well long term. One and done campaigns don't work. Strategies start with these questions: "Who am I?" and "Who are you?" It's as simple as that.
📌Brand is not a marketing thing. It's a company thing. It affects everything from hiring to hitting goals.
📌Why video is a no-brainer in manufacturing content marketing and how it can simplify the complexities of the business. Also, what are the components of a good marketing video.
📌Traditional marketing is alive and well in manufacturing. Face-to-face marketing at tradeshows and events will always be effective.
📌Be open to trying something different to see different results in your company.
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