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Rise of MarTech: Refining Customer Journeys With Data
Manage episode 395561183 series 3366450
Innehåll tillhandahållet av Lyve and Lyve Global. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lyve and Lyve Global eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Tune in to our host, Karim, and the ingenious Salam Saadeh, founder and CEO of Datanuum, dive into a captivating discussion. Salam is a computer scientist turned entrepreneur with over 25 years of executive experience. As the CEO Founder of DATANUUM, she leads a seasoned team in revolutionizing first-party Customer Data, Marketing Loyalty.Her career spans successful stints in capital markets and investment banking, notably as the first UAE female Managing Director at SHUAA.
In this episode, Salam shares intriguing insights on the fascinating world of delivering data-driven customer experiences, built on the pillars of loyalty and elevated customer journeys. They explore the synergy between technology and human touchpoints, emphasizing the importance of striking the right balance to create authentic and personalized interactions that resonate with customers on a profound level.
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