Interacting With Fans...Using Game Changing Tech

Luminaries - Talking to the Brightest Minds in Tech

Listen In To Learn

• How to deliver a user-based experience that leads to customer retention
• How tech is bringing past icons back to life and delivering customers an immersive experience
• How to design a future-ready tech transformation
• How emerging tech, like VR and AR, will come into play

Setting A New Standard for Fan-Focused Technology
The Naismith Memorial Basketball Hall of Fame is more than a museum. It's an experience. Thanks to an $18 million technology transformation, fans are now able to connect with their childhood heroes and honor the legacy of players past.

When the museum was built in 2002, the technology featured throughout was state of the art. But 15 years later, it was considered tired and outdated, and keeping the museum relevant and interesting to a new generation of people was the name of the game. Their goal, with technology transformation as a heavy part of their behind-the-scenes transformation, was and is to redefine how halls of fame represent their famers.

On this episode, Jason explains how the Hall of Fame is using technology to honor the living history of basketball, by delivering visitors an experience that keeps you educated, focused, and, most importantly, entertained.