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Why Immersive Storytelling Is the Key to Future Brand Growth: An Interview with Daz McColl
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In this episode of the Listen Loudly podcast, we dive deep into immersive experiences and explore how leadership and customer-driven ecosystems are shaping today's top brands. 🚀
Daz McColl shares insider stories from working with X Games and ESPN, including how they crafted a first-of-its-kind companion app that revolutionized fan engagement—boosting brand value and driving revenue through deeper viewer interaction. We also reflect on the resurgence of luxury retail and the strategic shift at Neiman Marcus, focusing on how digital storytelling helped reclaim their status post-bankruptcy. 📈
This episode is a masterclass in growth marketing—whether you’re a leader looking to inspire your team or a brand ready to break conventions, you won’t want to miss the transformative insights shared. 💡
Show Notes:
Darren "Daz" McColl - https://www.linkedin.com/in/darrenmccoll/
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