#59: Simply Nothing Like Nespresso Liquid Barcodes Loyalty podcast

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Business Marketing Paula Thomas

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Liquid Barcodes Loyalty Podcast « »
#59: Simply Nothing Like Nespresso

4y ago 8:35

Dela

MP3•Episod hem

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.

It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.

This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.

Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.

Show Notes:

1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

Artwork

#59: Simply Nothing Like Nespresso

Liquid Barcodes Loyalty Podcast

published 4y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.

It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.

This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.

Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.

Show Notes:

1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

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