#30: Digital Driving Growth In KFC China Liquid Barcodes Loyalty podcast

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Business Marketing Paula Thomas

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Liquid Barcodes Loyalty Podcast « »
#30: Digital Driving Growth in KFC China

4+ y ago 11:20

Dela

MP3•Episod hem

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in just three years, KFC China has created an award-winning digital platform that supports orders, payments, deliveries and eGifts, as well as exclusive offers, coupons and promotions.

Leveraging its global brand, KFC China also adapted to local needs and embraced gamification as a way to engage with the country's 564 million gamers in a way that excites them, partnering with the most compelling content providers to create exclusive content for customers.

Listen to this episode to Liquid Barcodes Live Loyalty podcast to hear one of our favourite case studies on achieving true customer loyalty in a digital world.

Show Notes:

1) Article on Liquid Barcodes about KFC's Digital Transformation and Loyalty Programme

2) Video Review of League of Legends Partnership

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

Artwork

#30: Digital Driving Growth in KFC China

Liquid Barcodes Loyalty Podcast

published 4+ y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Liquid Barcodes. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Liquid Barcodes eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in just three years, KFC China has created an award-winning digital platform that supports orders, payments, deliveries and eGifts, as well as exclusive offers, coupons and promotions.

Leveraging its global brand, KFC China also adapted to local needs and embraced gamification as a way to engage with the country's 564 million gamers in a way that excites them, partnering with the most compelling content providers to create exclusive content for customers.

Listen to this episode to Liquid Barcodes Live Loyalty podcast to hear one of our favourite case studies on achieving true customer loyalty in a digital world.

Show Notes:

1) Article on Liquid Barcodes about KFC's Digital Transformation and Loyalty Programme

2) Video Review of League of Legends Partnership

… continue reading

63 episoder

#Business #Marketing #Paula Thomas

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