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Innehåll tillhandahållet av Lingus Mafia. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lingus Mafia eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
LM #547: Pardon Me?
Manage episode 462358573 series 1116685
Innehåll tillhandahållet av Lingus Mafia. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lingus Mafia eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We got a new pres, what do ya think? What ever side you are on, there are probs with both ans we will tell you why.
patreon.com/lingusmafia
@lingusmafia
921 episoder
Manage episode 462358573 series 1116685
Innehåll tillhandahållet av Lingus Mafia. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lingus Mafia eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We got a new pres, what do ya think? What ever side you are on, there are probs with both ans we will tell you why.
patreon.com/lingusmafia
@lingusmafia
921 episoder
Alla avsnitt
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Lingus Mafia
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Well the boys are at it again, trying to make your day go by faster with a laugh. For full shows and tons of extra shows, get on patreon.com/lingusmafia we just added a new show that will be out weekly. @lingusmafia
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Lingus Mafia
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1 LM #551: Bone Story Masterpiece Theater 34:16
34:16
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From Golf, to boning, something for everyone. On patreon you get more show and other shows for as little as 5 bucks so head on over to patreon.com/lingusmafia @LingusMafia
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Lingus Mafia
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1 LM# 550: Superbowl and Season Wrap up 54:32
54:32
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It's over! Sadly. We run down all that happened in the Superbowl and the season wrap. patreon.com/lingusmafia @lingusmafia LM# 550: Superbowl and Season Wrap up
It's superbowl week so lets make some bets, we go wild and make a lot of bets, you wanna join in? @lingusmafia To get shows in full , on time, sign up to patreon.com/lingusmafia
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Lingus Mafia
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1 LM#548: Badass Baseball Reunion 1:00:55
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A league of their own, really tho. Made up rules and it was like arena baseball, the boys got back together, how did it go? Also there is a superbowl that is set, who do you want to win? full show this week for everyone @lingusmafia patreon.com/lingusmafia
We got a new pres, what do ya think? What ever side you are on, there are probs with both ans we will tell you why. patreon.com/lingusmafia @lingusmafia
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Time to go through shit I have had for years and talk about some stuff. Ofcourse we have NFL for everyone as well. patreon.com/lingusmafia for more bonus content, multiple shows weekly of all diff kinds. plus gambling at patreon.com/gamblingpicks
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End of the year results with our predictions and more nonsense, patreon.com/lingusmafia @lingusmafia
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1 LM #544: Not Allowed to Pull Out! 1:57:41
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Happy new year, here is the full show, last of the year so why not, extra long and uncut @lingusmafia patreon.com/lingusmafia
Merry Xmas even to the filthy Freebirds. Well Most of you here haven't heard all the resume readings, maybe if you are a long time fan, then you heard the episode #213 back in 2018 when we read the Kat's resume. BUT in october of this year we got another resume from the man and that was exclusively on Patreon.com/lingusmafia and to top that off, he sent in his son's resume. So as a little stocking stuffer, here is all of it for everyone. Please don't eat or drive while you listen, you might crash or choke. @LingusMafia…
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From football to new family members, to next week's Xmas special! Patreon.com/lingusmafia @lingusmafia X,IG,Bluesky,TikTok
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1 LM #542: Horror in the Woods *FULL SHOW* 1:14:39
1:14:39
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Another power outage, Bears/Niners, horror doc, and NFL picks. Subscribe on patreon.com/LingusMafia for ad-free and video versions of the show, exclusive PPV/PLE reviews and bonus shows including every Wrestlemania, SummerSlam, Royal Rumble, Survivor Series, and Saturday Night’s Main Event ever. Get access to over 10 years of podcasts! Stay connected: All our social media (@LingusMafia) links can be found here: https://linktr.ee/lingusmafia We have merch! Shirts, hoodies, stickers and more: lingusmafiashop.printify.me/ Drop us an email with comments or questions: lingusmafia@gmail.com…
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Subscribe on patreon.com/LingusMafia for ad-free and video versions of the show, exclusive PPV/PLE reviews and bonus shows including every Wrestlemania, SummerSlam, Royal Rumble, Survivor Series, and Saturday Night’s Main Event ever. Get access to over 10 years of podcasts! Stay connected: All our social media (@LingusMafia) links can be found here: https://linktr.ee/lingusmafia We have merch! Shirts, hoodies, stickers and more: lingusmafiashop.printify.me/ Drop us an email with comments or questions: lingusmafia@gmail.com if you are a gambler, check out patreon.com/gamblingpicks…
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Lingus Mafia
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1 LM #540: Greg's Parents Don't Like Him (Full Show) 59:20
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Why not for give a full show for Thanksgiving. We get into dead dads, the NFL and who's team is worse, as well as our picks for the week and a preview of the new Rob Jeremy Show. for a ton more stuff go to patreon.com/lingusmafia and if you gamble, check out patreon.com/gamblingpicks
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Other than seeing his ass it was lack luster. nfl and the woes of the bears and the niners patreon.com/lingusmafia for tons more
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