174. Carissa Reiniger’s Small Business Growth Strategies: Thriving as a Woman Entrepreneur

Life After Corporate

In a world saturated with quick-fix solutions and success overnight promises, Deb’s guest today, Carissa Reininger, brings a refreshing dose of reality to the conversation about growing your small business. With her entrepreneurial career spanning almost two decades, Carissa debunks the myth of the 'silver bullet' and champions the slow and steady approach to sustainable business growth. Carissa and Deb deep dive into the intricate landscape of entrepreneurship, highlighting significant insights into how small businesses can flourish with the right support and mindset. Her advocacy for a deeper purpose resonates with many, reminding us that the entrepreneurial journey is far from solitary. Don’t miss the game-changing advice Carissa shares on overcoming the challenges faced by women entrepreneurs, especially when it comes to pricing and self-worth. And why starting a business isn't just about the bottom line—it's about finding your true path. Find out what a 25% pay raise you give yourself, could mean for your venture, and make sure to listen to the very end – it could be the most profitable click you'll make today!

[00:01 -11:40] Strategies for Small Business Sustainability

• Stressing the need for commitment to outcomes and achievable goals

• Advocating behavior-driven goals over expectations of quick results

• Identifying misconceptions about business growth and sustainable practices

• Addressing errors resulting from a disproportionate emphasis on marketing efforts

[11:41 -20:58] Realities of Small Business Growth

• Overnight success in business is a misconception that needs dispelling.

• Neglecting direct sales efforts can hinder small business growth.

• Strategic thinking, not just marketing activities, drives sustainable business growth.

• Setting achievable, behavior-driven goals is essential for small business sustainability.

[20:59 - 28:47] The Formula for Small Business Success

• Embracing the humanness of business, both our own and the reality of who we need to be around to succeed..

• Importance of embracing values and orientations as the foundation for growing businesses.

• The journey of growth brings more challenges that need to be faced and overcome.

• Focusing on the reality of business growth rather than just the corporate paycheck.

[28:48 - 36:45] Transitioning from Corporate to Entrepreneurship

• Discussing the significance of setting achievable, outcome-based goals

• Analyzing the shift towards entrepreneurship as a new feminist movement

• Recognizing each success as an act of justice within broader systems change

• Encouraging women entrepreneurs to persist in figuring challenges out together

Connect with Clarissa Reininger

Website: https://smallbizsilverlining.com/

LInkedIn: https://www.linkedin.com/company/silver-lining-ltd

Go to https://lifeaftercorporatepodcast.com/ for all episodes

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Tweetable Quotes:

"The intersection of our wellness (mental and physical) , our profit as business leaders and justice in the world...are actually not opposing forces like we've been taught, but actually they're deeply aligned."... Clarissa Reininger on Business, wellness, and justice alignment

“I'm so lucky. I genuinely get a huge, huge amount of inspiration from the small businesses that we get to work with”. …… Clarissa Reininger on her inspiring clients

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .