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Content vs. Outreach Link Building with Victoria Wildhorn
Manage episode 348737632 series 3405200
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In this episode, Victoria Wildhorn walks us through her experience as a Content Marketing Strategist both in an agency and now approaching link building in her in-house role.
We dive into the pros and cons of creating content purely for outreach purposes vs. focusing entirely on creating high-quality and relevant content. Can a good content strategy bring links naturally?
Connect with Victoria: https://www.linkedin.com/in/victoriawildhorn/
Kapitel
1. Introduction (00:00:00)
2. Victoria's Background (00:01:04)
3. Agency vs. In-House Link Building (00:03:31)
4. Managing the Downside of Short-term Pitches (00:09:18)
5. Content Approaches that Get Natural Links (00:14:43)
6. Why and How to Focus on Content (00:17:51)
7. The Struggles of Working with Commercial Pages (00:22:29)
8. Ranking in a Competitive Space (00:24:00)
37 episoder
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