021 Using Print Strategically (and Much More): A Conversation With CMO Mark Messing Legal Marketing Studio podcast

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Business Legal Marketing Legal Marketing Studio Michael N. Meyer

Innehåll tillhandahållet av Legal Marketing Studio and Michael N. Meyer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Legal Marketing Studio and Michael N. Meyer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Legal Marketing Studio « »
021 Using Print Strategically (and much more): A Conversation with CMO Mark Messing

7+ y ago 41:07

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MP3•Episod hem

Innehåll tillhandahållet av Legal Marketing Studio and Michael N. Meyer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Legal Marketing Studio and Michael N. Meyer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

… continue reading

62 episoder

#Business #Legal Marketing #Legal Marketing Studio #Michael N. Meyer

Artwork

021 Using Print Strategically (and much more): A Conversation with CMO Mark Messing

Legal Marketing Studio

15 subscribers

published 7+ y ago

Dela

MP3•Episod hem

Innehåll tillhandahållet av Legal Marketing Studio and Michael N. Meyer. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Legal Marketing Studio and Michael N. Meyer eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.

… continue reading

62 episoder

#Business #Legal Marketing #Legal Marketing Studio #Michael N. Meyer

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