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Andrew Tenzer, Director Brand Strategy, Reach Plc
Manage episode 329638173 series 2801319
Innehåll tillhandahållet av Guy Bloom. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Guy Bloom eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Andrew is Director Brand Strategy at Reach Plc. Reach are the UK's largest news publisher with titles and stations such as
- The Mirror
- The Express
- The Star
- Daily Record
- The People
- OK!
- New
- Birmingham Mail
- Manchester Evening News
- The ‘Live’ digital network and InYourArea are just some of the 120+ brands connecting with audiences nationally and locally
Andrew is a researcher by trade and today he is a leading voice on marketing insights.
I came across Andrew when on a Tik Tok clip that starts with " I think the idea that people are sitting at home thinking about what a brand believes is just....delusional"
He had my attention from there.
We talk about:
- Brand responsibilities
- Marketing orthodoxy
- Marketing is an elitist profession
- Social purpose marketing
- Real life vs. Brand purpose
- Marketing being out of touch
- The Pratfall Effect
- Inward vs' Outward focus for organisations
- Business comms is marketing
- Tony Chocolonely
You can contact Guy direct at Living Brave
To find out more about Guy Bloom and his award winning work in Team Coaching, Leadership Development and Executive Coaching click below.
The link to everything CLICK HERE
UK: 07827 953814
Email: guybloom@livingbrave.com
Web: www.livingbrave.com
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