Katherine Clayton - Peachii Insurance

LADY-BRAINS

What’s it like to completely pivot your business three times, before you even launch? Katherine Clayton, co-founder of Peachii Insurance shares how she's pivoted the business three whole times before they've gone to market, why a change in regulation almost meant their idea was dead in the water, and how she's leveraged her sales skills to raise a bunch of cash.

You’ll learn:

• How they’re making insurance sexy and accessible to the younger generation
• That their original fundraising aspiration was a $2M pre-seed round, and how they had to adjust their expectations and raise smaller cheques from angels instead
• How they responded when government regulations changed meaning their original product was almost dead in the water (but how it’s actually worked out well in the end!)
• How they approached the equity split with a three person co-founding team
• The art of doing a deal, and how Katherine approaches selling
• How she deals with investors who ghost her
• What they’re doing in the lead up to launch!

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