Klaviyo Data Science Podcast EP 42 | Unlocking Customer Insights with RFM

Klaviyo Data Science Podcast

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1y ago 40:04

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Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Knowing your customers

Customers are all unique, whether you’re building a data science product or selling an ecommerce product. In an ideal world, we’d be able to think about all of them on a truly one-on-one basis. Most of us can’t keep track of that many people in our brains, though, which is where the topic of today’s episode comes in: what is the best way to summarize an entire population of customers into a number of groups that is small enough to intuit but fine-grained enough to actually be useful in practice?

Listen along to learn more about:

Why understanding your customers is the superpower that drives any successful product
How simple-sounding concepts like recency can be trickier than expected
How to build a technical solution that draws on a vast number of data stores

For the full show notes, including resources mentioned in the episode and who's who, see the ⁠⁠Medium writeup⁠⁠.

54 episoder

#Business #Marketing #Michael Lawson