Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co

Keep Optimising

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.

In this episode, we discuss:

• The synergy between online and physical retail stores
• How different physical retail formats can help your business in different ways
• The importance of a seamless omnichannel experience
• How to get the most out of physical stores

Dive in:

[05:29] Omnichannel strategy boosts sales and customer engagement.

[08:35] Pop ups take a lot of effort.

[10:58] Importance of store network for customer engagement.

[13:19] Omnichannel strategy: basics, pricing, click and collect.

[17:09] Leveraging physical stores for brand engagement.

[19:08] Exploring the “endless aisle” concept.

[20:43] Insider Tips from Oliver!

Find the notes here: https://keepopt.com/202

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