#98 LinkedIn Strategies for Women over 40 - Empowering, Confidence and High-Value Networking

Jonny Ross Fractional CMO

Host: Jonny Ross

Guest: Karen Yankovich

Episode Overview:

In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.

Key Topics Discussed:

Why Focus on Women Over 40:

• Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.

LinkedIn Mastery:

• Karen's top tips for optimising LinkedIn profiles.
• Strategies for expanding professional networks on LinkedIn.

Overcoming Imposter Syndrome:

• Addressing common challenges faced by women over 40.
• Building confidence and overcoming imposter syndrome.

Building High-Value Networks:

• Karen's insights on relationship building on LinkedIn.
• Leveraging LinkedIn for high-ticket opportunities.

Mindset and Confidence Building:

• The importance of mindset in professional success.
• Techniques for stepping into a powerful and confident professional identity.

Resources and Links:

• https://www.linkedin.com/in/karenyankovich/
• https://karenyankovich.com/
• Take the Quiz: https://karenyankovich.com/quiz/
• https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233

Connect with Us:

• https://podcast.jonnyross.com/
• https://www.linkedin.com/in/jonnyross/

Final Thoughts:

Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.

Timestamps

Women over 40 (00:00:11)

Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.

Podcast and Mindset (00:02:39)

Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.

Misconceptions about LinkedIn (00:03:27)

Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.

Imposter Syndrome (00:10:44)

Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.

LinkedIn Strategies (00:14:32)

Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.

The importance of intentional connections (00:19:07)

Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.

Standing out at conferences (00:21:23)

Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.

Optimizing LinkedIn profile (00:23:14)

Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About" section.

Utilizing LinkedIn creator mode (00:25:18)

Explaining the benefits of using LinkedIn creator mode for showcasing content and positioning oneself as a thought leader.

Effective LinkedIn posting frequency (00:26:06)

Addressing the optimal posting frequency on LinkedIn and the importance of consistent content to stay top of mind.

Building relationships with journalists (00:28:09)

Highlighting the value of engaging with journalists on social media and the impact of sharing and tagging their content.

Empowering mindset and resources (00:30:08)

Promoting a free assessment and resources to help individuals understand their strengths and develop a confident mindset for success on LinkedIn.