#90 Social Media Icons Debate, Building Shopper Confidence & Essential Website Tools

Jonny Ross Fractional CMO

🎙️ Episode Overview:

In this enlightening episode, we dive deep into the debate surrounding the use of social media icons on websites, the art of building shopper confidence, and the must-have tools for every website owner. Join Jonny Ross and Pascal Fintoni as they unravel the intricacies of these topics, backed by behavioral science insights and real-world examples.

🔍 Key Takeaways:

Social Media Icons - To Use or Not to Use?

• The importance of having a clear purpose for every element on your website.
• How to effectively integrate social media icons without distracting from the main website journey.
• The debate: Does the mere presence of a LinkedIn or X (formerly Twitter) icon add value or divert attention?

Building a Gold Star Website:

• The journey from bronze to gold - optimising landing pages for maximum impact.
• Behavioral science insights: The power of social proof, cognitive ease, and emotional priming.
• The paradox of choice: How offering too many options can paralyze decision-making.

Essential Website Tools Spotlight:

• SlideShare: The YouTube of professional presentations. An oldie but a goodie, perfect for showcasing your expertise.
• Hotjar: A behavior analytics and user feedback tool that offers heatmaps, session recordings, and surveys. A must-have for understanding user interactions.

💡 Actionable Tips:

• Enhance Your Search Box: Implement an advanced filter search to guide users seamlessly through your content.
• Listen to Your Team: Organize meetings with customer-facing teammates to gather frequently answered questions. This can be a goldmine for content ideas.
• Trust Your Instincts: While it's essential to stay updated with trends, always trust your understanding of your customers when making decisions.
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❓ Questions to Ponder:

• Are your social media icons serving a clear purpose on your website?
• How can you apply behavioral science to enhance user experience and boost conversions?
• Which tools can you integrate today to better understand and serve your website visitors?

🔗 Links & Resources:

• Connect with Jonny Ross and Pascal Fintoni on LinkedIn.
• Dive deeper into the world of behavioral science with this recommended read.

📱 Reminder:

For the best listening experience, grab your headphones, and if you find value in our chat, don't forget to share it with a friend or colleague. We appreciate every share and feedback!

📣 Join the Conversation:

Are you team Twitter Bird or team X? Let us know your thoughts and any questions you might have. We're always eager to engage and learn from our community. Drop us a comment below or reach out on social media.

Remember, in the ever-evolving world of digital marketing and website management, staying informed and proactive is the key. Until next time, keep optimising, testing, and iterating!

Timestamps:

The importance of social media icons on websites (00:04:43)

Discussion on whether social media icons are a distraction or a way to build trust and connect with customers.

Updating social media icons on websites (00:09:04)

The need to update social media icons to stay current and avoid appearing outdated.

Challenging the suggestion to remove social media icons (00:10:08)

Inviting the speaker who suggested removing social media icons to explain their viewpoint and engaging with viewers to share their opinions on keeping or changing social media icons.

The importance of boosting shopper confidence (00:10:45)

Discussion on the article from Think with Google about building a gold star website that boosts shopper confidence.

Improving the decision-making process on websites (00:11:49)

Exploration of using behavioral science to support the decision-making process on websites, including social proof, cognitive ease, and emotional priming.

Optimizing landing pages and boosting confidence (00:14:54)

Tips for optimizing landing pages and boosting confidence, including addressing delivery concerns, limiting choices, and investing in new photography regularly.

The social media icons debate (00:20:20)

Discussion on whether social media icons should be removed from websites and the impact on user experience.

Hotjar: Behavior analytics and user feedback tool (00:21:30)

Introduction and features of Hotjar, a tool that provides insights into user behavior on websites through heatmaps, session recordings, and surveys.

Slideshare: The YouTube of professional presentations (00:23:21)

Explanation of Slideshare as a platform for sharing and embedding professional presentations, and the benefits it offers in terms of extending website engagement and generating leads.

The importance of customer behavior (00:30:49)

Discussion on the need to question whether customer reactions are based on actual behavior or urban myths.

Taking action on key points (00:31:20)

Encouragement to implement 1 or 2 key takeaways from the episode within the next seven days.

Closing remarks and call to action (00:32:00)

Information about the podcast series and a request for feedback on changes made based on the episode's suggestions.