The Risks and Rewards of Blogger Briefings with Calvin Zito – Podcast 35

John Mark Troyer – The Geek Whisperers

Innehåll tillhandahållet av John Mark Troyer – The Geek Whisperers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av John Mark Troyer – The Geek Whisperers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

10+ y ago 1:06:59

MP3•Episod hem

Arkiverad serie ("Inaktivt flöde" status)

When? This feed was archived on August 02, 2022 00:09 (2y ago). Last successful fetch was on April 07, 2020 16:24 (4y ago)

Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

The Geek Whisperers talk with HP’s Calvin Zito about bringing bloggers together and the risks and rewards that ensue. We also hear how Calvin and Matt first met and how that almost got them fired.

Over the course of the hour of this podcast we talk about

Transitioning from marketing to this thing we call social
Transitioning from marketing-sized budgets to this tiny thing we call social
Knowing your audience in the enterprise space
How actually knowing who your bloggers are is important and how you can’t outsource it
How not knowing it almost got Calvin and Matt both fired
Taking risks and how that can lead to social media careers
Starting up an influencer program aka advocacy program and what that brings you

You can reach Calvin at @HPStorageGuy or his blog at http://hp.com/storage/blog

Calvin is from Idaho, and he sometimes brings Idaho Spud candy bars to conferences. Idaho Spuds look a little like turds but taste delicious.

50 episoder

#Business #Careers #Social Media #John Mark Troyer The Geek Whisperers