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Episode 29: The Demand Gen Clone Wars
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When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
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Manage episode 124020173 series 127469
Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having you trade some personal information for access to a white paper. When bolted on to your social media strategy without judgment, demand gen can really make your social feeds very user-unfriendly.
Some of the links we talked about this week:
- Pixie Dust & The Mountain of Mediocrity from Kathy Sierra from whence we got the quote: “Just make people better at something they want to be better at.” Kathy is @SeriousPony on Twitter and I can’t recommend her work enough.
- Project VRM (See also Wikipedia on Vendor Relationship Management) from Doc Searls.
- Forrester Customer Life Cycle: see, it’s a circle, not a funnel.
Next week, we managed to find a Demand Gen Sith Lord – stay tuned to see if demand gen is in fact the dark side of the force, or if it can be used humanely to foster relationships and drive mutual success in business!
50 episoder
Arkiverad serie ("Inaktivt flöde" status)
When? This feed was archived on August 02, 2022 00:09 (). Last successful fetch was on April 07, 2020 16:24 ()
Why? Inaktivt flöde status. Våra servar kunde inte hämta ett giltigt podcast-flöde under en längre period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 124020173 series 127469
Is demand generation the clone army that can’t-hit-the-broadside-of-a-bantha when it comes to social media? That’s the question we tackle on this week’s Geek Whisperers. Demand Generation, in Enterprise-speak, is the practice of drumming up potential business — some of the cruder ways are scanning your badge at a conference or having you trade some personal information for access to a white paper. When bolted on to your social media strategy without judgment, demand gen can really make your social feeds very user-unfriendly.
Some of the links we talked about this week:
- Pixie Dust & The Mountain of Mediocrity from Kathy Sierra from whence we got the quote: “Just make people better at something they want to be better at.” Kathy is @SeriousPony on Twitter and I can’t recommend her work enough.
- Project VRM (See also Wikipedia on Vendor Relationship Management) from Doc Searls.
- Forrester Customer Life Cycle: see, it’s a circle, not a funnel.
Next week, we managed to find a Demand Gen Sith Lord – stay tuned to see if demand gen is in fact the dark side of the force, or if it can be used humanely to foster relationships and drive mutual success in business!
50 episoder
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