))
105: Why You Might Want to Rethink Hosting a Giveaway on Social Media
Manage episode 414020504 series 2990445
Innehåll tillhandahållet av The Two Lauras. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Two Lauras eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.
In this episode, we’re chatting about:
- What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competition
- Why you might want to have a rethink if you think gaining followers from a giveaway is a good thing
- How to structure your competition and content to ensure good brand awareness
- What you need to be aware of when it comes to the legal side of giveaways
Check out the full show notes here!
Connect with us
If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!
We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
Mentioned in this episode:
Learn about Adobe Express
Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
123 episoder
Dela
