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Unlocking Mexico's E-Commerce Potential - Ramiro Velasco
Manage episode 439331821 series 3452247
Innehåll tillhandahållet av Eric Rutherford. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Rutherford eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market.
Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the importance of influencer marketing in Mexico, the barriers to entry for foreign brands, and the evolving landscape of e-commerce in the region.
Ramiro also touches on the role of AI in marketing and the significance of strategic partnerships. Tune in for insights on how to successfully navigate Mexico's burgeoning e-commerce scene.
https://goavance.com/
https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/
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