TCIP #032 - The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Invincible Brand with Melissa Agnes

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah.

Within this episode of The Crisis Intelligence Podcast, Daniel Noah from the National Weather Service in Tampa Bay, delves into some specific strategies that the NWS has been using to communicate with their community in times of emergency.

This episode of The Crisis Intelligence Podcast discusses:

• What data mining is and how the NWS uses it to monitor the social sphere for important feedback, warning signs and more.
• The NWS's strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.
• The types of policies and procedures the NWS has in place to help them with their crisis communications and social media initiatives - and the internal obstacles they had to overcome to get where they are today.
• The NWS’s spirit of collaboration, from sharing policies that have proven to work for them, to partnering with existing apps that they know their target audiences are using regularly in order to communicate with them when need be.
• The NWS's Wireless Emergency Alerts - How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time.
• The NWS’s Embassador program - what it means to you and how you can benefit from joining this program (hint: you can save money on your insurance!).

This is truly an enlightening conversation. Enjoy!

This post, TCIP #032 - The National Weather Service’s Crisis Communication Strategy with Daniel Noah, first appeared on melissaagnes.com.