Preparing for Power – Episode 5: Making manifestos

Institute for Government

Episode 5 explores the role that manifestos play in – and after – an election campaign. How do political parties write their manifestos? What does a good manifesto look like? What are the questions that Rishi Sunak and Keir Starmer will be considering when signing off on their manifestos for the 2024 general election? And how hard is it to deliver manifesto promises once a government is formed? Packed with insight and revelations from key figures behind past manifestos – including Oliver Letwin, Jonathan Powell and Polly Mackenzie – and former civil servants who were asked to turn manifesto pledges into workable policy, this episode of Preparing for Power reveals the inside story of this key part of a general election campaign.