EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal.

The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control provided by the visual editor, the workflow management tools, and the advancements in B2B functionality.

Jordan and Joe highlight the importance of providing an unopinionated and flexible platform for businesses to customise their storefronts and manage content.

BigCommerce is focused on B2B strategy, offering unique use cases for manufacturers, distributors, and wholesalers. They are working on creating a marketplace for B2B and B2C experiences. BigCommerce is also developing AI technology to speed up the B2B quoting process.

They are expanding their multi-storefront functionality to support localised blogs, shipping methods, and variant product data. The ability to have subdirectories in domains is supported through Headless and will be available on Stencil in the future.

Tune in to hear directly from the people shaping BigCommerce's product strategy and implementing solutions for ecommerce businesses.

Key takeaways:

• BigCommerce's product strategy is focused on helping customers sell more and equipping them with tools to navigate the challenging retail landscape.
• The integration of Makeswift into the Catalyst framework provides a visual editing experience for composable storefronts, making headless builds more accessible to marketers.
• BigCommerce offers flexibility and control in managing content across the store, allowing developers and marketing teams to customise the visual editor based on their needs.
• The platform provides workflow management tools and publishing controls, enabling collaboration and efficient content creation.
• The advancements in B2B functionality, such as advanced account hierarchy, custom roles, and open-source fire port, cater to the needs of larger B2B enterprises and provide flexibility in mimicking their business structures and workflows.
• AI technology is being used to speed up the B2B quoting process.
• BigCommerce is expanding their multi-storefront functionality to support localised blogs, shipping methods, and variant product data.
• Checkout extensions allow for customisation without the need for a custom checkout.
• BigCommerce is also investing in feed dynamics, including a connector to the Shein marketplace and instant commerce for same-day delivery and in-store pickup.