EP230: BigCommerce Summit: Our View On Growth, Strategy, Product & Roadmap

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

FOLLOW US:

LinkedIn: https://www.linkedin.com/company/inside-commerce/

ABOUT THIS EPISODE:

BigCommerce ran its annual summit last week in London, welcoming more than 400 agency and technology partners, 200 customers and 100 employees from across the globe.

In this podcast, James & Paul digest the latest company news, assessing what the Summit reveals about their market position, go-to-market strategy and what the latest developments reveal about their product proposition and roadmap.

It has been a challenging few years for BigCommerce. Shopify has accelerated its product capability but the pace of roadmap change from BigCommerce hasn’t really delighted merchants. They also had to cut the workforce as part of a global restructuring to align with their go-to-market strategy. However, BigCommerce is still landing marquee clients, really strong in enterprise B2B and has attracted a few exciting B2C brands like White Stuff and The Real Real in the US.

Join Paul and James as they explore the new Catalyst composable storefront, latest news on International & B2B, and what's happening with key product capabilities like Feedonomics and the tight partnership with PayPal that now has a password free checkout in beta in the US.

If you’d like to talk to use about how we can help you evaluate and select your ecommerce tech, please reach out on LinkedIn.