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Validating Copy and Improving Conversion Rates with Chris Silvestri
Manage episode 435376604 series 2934685
Innehåll tillhandahållet av Eric Melchor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Eric Melchor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Chris Silvestri is the founder of Conversion Alchemy - an agency that helps B2B SaaS companies increase conversions by matching your copy with the conversation already happening in your customers' heads. In this episode, he shares:
- his process for matching a brand's website copy to the thoughts and expectations of their target audience
- How usability testing is a valuable tool for validating copy and improving conversion rates
- why one should consider using AI models to gain insights and inform copywriting decisions
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Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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