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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley
Manage episode 424197897 series 2816827
Innehåll tillhandahållet av Gordon Glenister. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Gordon Glenister eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.
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